There’s a sizeable and growing disconnect between the advertising and marketing industry, their clients and the brands they represent, and supporting women and other minorities.
Things radically need to change in the way marketing dollars are allocated and managed, including the buck-passing for the accountability of decisions between media agencies and their clients. Not knowing exactly where or when advertisements will be placed is no longer an excuse.
The question this begs is why would an organisation want the brand they’ve carefully nurtured and invested in associated with an organisation or individual advocating rhetoric about silencing or ridiculing women or other minorities?
This article was published as a guest editorial and the full version is available on Women’s Agenda.