My word: The business impacts of inclusive language

By Grazia Pecoraro, Principal Consultant & Founder – Perspective Hive Diversity Consulting

Anyone who has been on the receiving end of an insult knows the adage that words never hurt is a myth. For businesses wanting to get the most out of their communications and create a brand presence that attracts a wide range of customers, writing for inclusion is about more than just political correctness. Language matters as it’s how we define the world.

For businesses communicating in a world where an apparently innocuous tweet or post can be made into a 6.30pm news analysis piece because of offense that has been caused, writing for inclusion (or not!) can have real business ramifications.

Read more on Perspective Hive’s guest blog hosted by Angela Denly Communications.

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